Summary: The article talks about the benefits and drawbacks of the distribution method that was demonstrated with A Field in England. This article had talked about the various ways that it was distributed alongside quotes from experts and their opinions on how this alternate distribution method was a good choice for an independent film such as A Field in England and how this would benefit them from threats such as how long it would stay in theatre for. This talks about the sales of the film for it's physical copy release as well as the viewer-ship for Film4 at the time that A Field in England was broadcast into TV for an audience to view.
1) The release for A Field in London is different in its release in the sense that the distribution of the movie has covered a majority of the platforms on the same day. In comparison to the other films who would have high budgets which would go into physical discs or other platforms such as VoD and on broadcast TV. This is also different to a high budget film as a high budget film would take a few years before the film is presented on broadcast. However in this case, the film has distributed on TV alongside the theatrical release of the film which would then take into consideration the amount of people who may not watch the film which could then compensate for the amount of people who didn't go and watch the film in cinema.
2) The advantages to this distribution method is that this would allow a variety of people to watch the film. For instance, the cinema release could be tailored to more of an upper class audience who could purchase a ticket to watch the film in theatres. Meanwhile the DVD/Blu Ray discs would target those who would either want to watch the film again for themselves if they are interested in the film. The broadcasts would cater to those who may not be mobile so that they could also experience the film.
3) The disadvantages to this are that those who are watching it on TV wouldn't be paying for the experience besides paying for the TV License. This would mean that they may not be financially successful as there would be a cheap and free option that would most likely encourage repeat viewings of the film on TV rather than earning more box office.
4) The target audience for A Field in England would most likely have an age range of 18-35 due to the consumption of drugs that are present in the film and the trailers. This type of content would also appeal a social class of possibly ABC1 since they may want to look at art-house films as they may also watch the film in cinemas. Their psychographics would probably be the Explorers as they may be interested into the narrative which shows the use of drugs.
5) I don't think that future films would follow the same distribution structure unless they are mainly low budget who would need awareness or that may not be successful. This may cut down their box office earnings that would be beneficial to them so therefore this distribution method may not be as ideal since there would be cheaper options besides cinema. In conclusion, I don't think that this distribution method would be practised again as this may lose some costs that may have been recovered if they had released it in theatres for a limited amount of time.
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