Apple
Apple are known for trying to innovate their products by introducing new features on their new products that consumers may find unique or useful. This could go down the rich luxurious line of appeal for their premium pricing and their gold variants that people might want. They could also go under Happy Families as products such as the iPad is used by a variety of audiences making it seem like it hasn't got a target demograph as a majority of the apps available are family friendly which further supports this idea that it is used by many. It could also go under self-imprtance and pride as iPhones are quite common and so not owning one would make people seem out of trend so it would be there for those who would want to be apart of a community who owns iPhones. They may seem cool due to their high quality products that are available to the consumers.
YouTube
YouTube is known for featuring user-generated content as a majority of videos are home made or created by those who would create content such as shorts on YouTube. One of the line of appeals that is featured is comedy & humor as a majority of the viral videos would be entertaining as YouTubers would make content that satisfies their target audience. This would also that YouTube is used as a platform for entertainment as there is a variety of videos that can entertain a majority of people which goes down to the next line of appeal being happy familiies. This could be due to the fact that YouTube is mainstream and so therefore it can be accessed by many. It also supports this line of appeal as it would mainly have content ready for a wide range of audiences and content that is inappropriate would require a You Tube account that would then allow access for them to watch it. This may seem cool as it allows user to present their creativeness on YouTube that others may appreciate.
Netflix
Netflix is known for their on demand service for films and drama. They have also made their own shows such as Marvel's Daredevil. This can be used by many such as families and others alike as they have made finding films easy with their search so that people can access the dramas that peak their interest. This would support Happy Families as they feature content that families would find easy to access so that their services can be used anywhere as they would then have different audiences due to the wide array of content that is available for those to watch. It could potentially support the Childhood line of appeal as they could offer old shows that may serve as nostalgia to old T.V viewers as they could revist old episodes of their favourite shows on demand. Netflix may seem cool as they offer an on demand service that their consumers may find interseting as there is a variety of shows to choose from.
Sony
Sony have offered technological products that their consumers would find appealing. They have produced products such as Sony Vegas Pro that creative editors may find useful. This could support the Art, culture & history section of the line of appeals as people can use their creative skills to produce user-generated content that could then be shared. They have produced products such as the Xperia line-up which involve the Xperia Z smartphones that pople could use to access content such as YouTube. They have also made the PlayStation 4 which is a gaming platform that is used by many without any age guidelines. These items can go under Happy Families as a majority of people can access these systems that would then be used for entertainment as well as supporting the Uses and Gratifications theory that also enforces this. nThos may be regarded as cool as they would have different platforms that can appeal to all which would seem to be useful to everyone.
Instagram
This is a social media platform that allows it's users to share the photos that are used to socialise with their followers with photos that would peak their interest. This would enforce the line of appeal that is Self-importance & pride as it offers people the chance to present themselves to their followers and those who are interested. This could also support the line of Beautiful People as users would want to look appealing to get likes on their photos. Instagram mam be regarded as cool as it wouls allow the user to present themselves to the world in a way that they would like to perieve them.
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