Institution: Brand Values

Hasbro

Hasbro is an American toy manufacturer who have made toys and figures tailored towards children. They have made toys such as the Transformers, G.I.JOE, Star Wars, Play-Doh, and other toy brands within the company. As well as toys, Hasbro has also made different type of products such as cartoons with Transformers Prime with later having a toy line that has appealed to children. This would go under the Childhood as those who have grown-up with those brands may have a sense of nostalgia since many of these brands have had over 20 years of production like Transformers. They have also made movies in collaboration with Paramount to make films Like the Transformers live-action films.

This brand is there to entertain young children with toys.

Hasbro in one word: Childhood

Disney

Disney is known for their  movies which revolve around fantasy of princess stories. One of these could involve the story of Frozen. As well as animated movies, they have also made programmes such as the Disney Channel and Disney XD. TV and film isn't their only form of media with their created stories as they have also got the right of both Marvel and LucasFilms. With these two, they own the rights to the Marvel characters such as the Avengers and Spider-Man. Meanwhile with Lucasfilms, they can control the Star Wars franchise. However their lines of appeal would go with happy families and childhood as the family can enjoy watching these films and the storires that are within these would give them a sense of nostalgia.

Disney is known for making family-friendly entertainment.

Disney in one word: Entertainment 

Marvel

Marvel is known for making content of fiction stories based around people with super powers. When they had first started, they had mainly done comics which would appeal to young children. They would later to cartoons that children would like until they later went into the film industry. One of their more successful films would be Iron Man as it had green lit the super hero genre compared to previous attempts. This would then lead onto sequels and movies that have a narrative link onto it. As well as comics and movies, they have made some video-games but weren't very successful. Overall this links towads the line of appeal of childhood and Happy Families. This is due to the ways that they have put comic book heroes into a more lively state.

Marvel is based on creating characters for their audience to enjoy.

Marvel in one word: Fantasy

Microsoft

Microsoft is a company who mainly creates operating systems such as windows and other computerised entertainment. They have been known for creating Microsoft Office which has benefited many workers and students for coursework or other pieces of work that would need to be done. As well as making software, they have also produced laptops such as the Microsoft Surface Pro which has been advertised by Microsoft more recently. They ave also made gaming consoles. Their most recent is the Xbox One which has been an upgrade from it's predecessor. As well as a console, they have a web browser known as edge which is available to Windows 10 users exclusively. This can all relate to happy families as the products can be used by a wide variety of their consumers.

Microsoft designs products for its consumers to enjoy or work.

Microsoft in one word: Advanced

McDonalds

McDonald's is a fast food restaurant which is mainly serve the purpose of serving their customers with meals that they would enjoy. They have branched out globally so therefore it is a well recognised brand that would be recognised by many. They have also offer the wide variety of products that would relate to the season. For instance, they would offer McFlurries during the summer so that customers could easily access the products that would suit the time and day. Others could involve the breakfast that they offer for when it is early in the morning. This would al;l link to the Happy families as the family can enjoy their meals as well as having a social setting.

McDonald's offer meals that every one would enjoy and dine at.

McDonald's in one word: Meals